Legal
Privacy policy
How information is used when you contact us, request an itinerary or make a booking.
Information we collect
We collect information you choose to provide, including your name, email address, preferred dates, group details, riding experience, bike setup needs and message. Booking providers may separately collect payment, participant and reservation information under their own privacy terms.
How it is used
We use this information to answer enquiries, assess rider and equipment requirements, prepare itineraries, administer bookings, provide safety information and meet legal or insurance obligations. We do not sell personal information.
Website analytics
With your consent, we use first-party analytics to understand page visits, booking steps, option selections, section visibility and engagement, enquiries, calls and WhatsApp clicks. We also collect coarse, aggregated attention zones to see which parts of a page receive interaction. We do not record session replays, keystrokes, form-field values, exact cursor trails, raw IP addresses, browser fingerprints, names or email addresses in analytics events. We record a random session identifier, page path, referral host, campaign tags, language and device category. Analytics records are retained for up to 400 days.
Service providers
We may use booking, payment, waiver, email, analytics and website-hosting providers to deliver the service. Optional analytics are loaded only after consent.
Retention and requests
We retain information only as long as reasonably needed for bookings, operations, legal obligations and incident records. To request access, correction or deletion, email tom@nomanslandadv.com.